Do you fancy a mammoth meatball for your breakfast this morning? The Mammoth Meatball, is the world’s first meat created from the cells of the extinct Woolly Mammoth - a protein that hasn’t been seen on the planet for 5000 years. Could T-Rex treats be next? Watch this interview with Vow’s CSO Dr James Ryall and Wunderman Thompson Global CCO Bas Korsten.

(click on the image below to access the content)