[Watch] Why we created the mammoth meatball | James Ryall

As the Chief Scientific Officer of Vow, Australia’s largest cultured meat company, Dr James Ryall got to work on a variety of wild and groundbreaking projects. But the biggest one of all was the “Mammoth Meatball”. Hear James talk about the collaboration with Wunderman Thompson and why Vow created the mammoth meatball.

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[Watch] Do you fancy a mammoth meatball for your breakfast this morning?

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[Read] The complementary process of cultured meat